Multi-language ads

Learn how to enable language ads, add localized copy, select creatives, and launch multi-language ads in Adtool.

Use multi-language ads when you want to launch the same campaign structure with localized copy and creatives for multiple languages. Adtool lets you enable language ads from the launch settings, choose the languages, and then add language-specific copy and creatives before launching.

Step-by-step guide

Open the Add-ons tab

Go to Launch, then open the Add-ons tab in the launch form.

Enable language ads

Turn on Language ads. The change applies right away. Partnership Ads cannot be used in the same batch.

Select languages

Under the switch on the Add-ons tab, click + Language and add the languages you want to include in the launch.

Add copy for each language

Go back to the Basic tab. Under Languages, select a language and write the ad copy for it. Each field shows the language code, for example Primary Text (EN).

Language ads apply to the whole batch. With Edit individually on, you can still change the copy for each language on one ad card.

Select creatives for each language

Select the creatives for the language ads, then click Continue.

You can select creatives for each individual language in the ad.

Language matching rules

Adtool can automatically match creatives to languages when the file names include a supported language parameter.

Language	Matching parameter
Danish	`dk`, `da`, `danish`, `denmark`
Swedish	`se`, `sv`, `swedish`, `sweden`
Norwegian	`no`, `nb`, `norwegian`, `norway`
Finnish	`fi`, `finnish`, `finland`
English	`en`, `english`
English (UK)	`gb`, `en`, `english`, `uk`, `britain`
German	`de`, `german`, `germany`
French	`fr`, `french`, `france`
French (Canada)	`ca`, `fr`, `french`
Spanish	`es`, `spanish`, `spain`
Spanish (Mexico)	`mx`, `es`, `spanish`, `mexico`
Italian	`it`, `italian`, `italy`
Dutch	`nl`, `dutch`, `netherlands`, `holland`
Portuguese	`pt`, `portuguese`, `portugal`
Portuguese (Brazil)	`br`, `pt`, `portuguese`, `brazil`
Polish	`pl`, `polish`, `poland`
Czech	`cz`, `cs`, `czech`, `czechia`
Japanese	`jp`, `ja`, `japanese`, `japan`
Korean	`kr`, `ko`, `korean`, `korea`
Chinese (Simplified)	`cn`, `zh`, `chinese`, `china`
Chinese (Hong Kong)	`hk`, `zh`, `chinese`, `hong kong`
Chinese (Taiwan)	`tw`, `zh`, `chinese`, `taiwan`
Turkish	`tr`, `turkish`, `turkey`
Russian	`ru`, `russian`, `russia`
Arabic	`ar`, `arabic`
Thai	`th`, `thai`, `thailand`
Vietnamese	`vn`, `vi`, `vietnamese`, `vietnam`
Hungarian	`hu`, `hungarian`, `hungary`
Romanian	`ro`, `romanian`, `romania`
Greek	`gr`, `el`, `greek`, `greece`
Bulgarian	`bg`, `bulgarian`, `bulgaria`
Croatian	`hr`, `croatian`, `croatia`
Ukrainian	`ua`, `uk`, `ukrainian`, `ukraine`

Examples that match and do not match

Examples that can match:

hero_DK.jpg + hero_SE.jpg + hero_EN.jpg
banner-danish.png + banner-swedish.png
summer_campaign_da.mp4 + summer_campaign_sv.mp4
DK_promo.jpg + SE_promo.jpg
ad (dk).jpg + ad (se).jpg

Examples that will not match:

File name	Why it does not match
`heroDK.jpg`	`DK` is not separated from `hero`.
`hero_DK.jpg` by itself	Matching needs at least two files with the same base name.
`hero_DK.jpg` + `hero_DK_v2.jpg`	The base names are different.
`hero_DK.jpg` + `hero_SE.mp4`	The files mix image and video formats.

Creative selection view for multi-language ads

Review and launch

Adjust the rest of the batch settings, review the language-specific copy and creatives, then launch the batch when everything is ready.

Video guide

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