Creative tags

Learn how to organize your creative library with tags so assets are easier to find, filter, and reuse.

Use creative tags to organize your creative library so you and your team can quickly find the right assets by market, product, batch, creator, or campaign type. Once a tag is applied, you can use it to keep related creatives grouped and easier to find in your creative library.

Step-by-step guide

1. Go to the Creatives tab

Creatives tab in Adtool

2. Select the creatives you want to tag

Selected creatives in the creative library

3. Click Add Tag in the top-right corner

Add Tag button in the creative library

4. Choose an existing tag or create a new tag

Choose or create a creative tag

5. Click the tag to apply it to the selected creatives

Tag applied to selected creatives

Recommended tagging system

Use tags that make your creative library easier to filter and compare later. As a rule of thumb, tag anything that will help you find, group, or reuse the creative again later.

Common tagging categories include:

  • Market or country, such as DK, US, GB, NO, or SE

  • Product, collection or service

  • Product or service group

  • Batch number, such as batch #4

  • Creator