Creative enhancements

Set organization-wide, selected ad account, or batch-level Creative enhancements defaults in Adtool.

Use default Creative enhancements to control which enhancement settings Adtool starts with when you create launch batches. Defaults can be set at three layers: organization-wide default, selected ad account default, and batch-level override.

How the default layers work

Layer

Where it is set

What it affects

Organization-wide default

SettingsDefault settingsCreative enhancements

Applies across all current and future ad accounts in the organization after saving.

Selected ad account default

Settings → select an ad account → Creative enhancements

Applies only to the selected ad account after saving. It overrides the organization-wide default for that account.

Batch-level override

LaunchAdditional settings while creating a batch

Changes Creative enhancements only for the current batch. It does not change saved organization-wide or selected ad account defaults.

Settings saved as an organization-wide default or selected ad account default apply to future work after saving. Batch-level overrides in Launch only apply to the batch you are creating at that moment.

Set organization-wide default

Use the organization-wide default when every current and future ad account in the organization should start with the same Creative enhancements setup.

1. Open Settings

Go to Settings in the left navigation bar.

Settings page in Adtool

2. Open Default settings

In the left navigation bar, find the same section where ad accounts are selected. Click the top option, Default settings.

3. Find Creative enhancements

Scroll to the bottom of the page and find Creative enhancements.

4. Set the organization-wide default

Change the Creative enhancements settings, then save. When saved here, the default applies across all current and future ad accounts in the organization.

Set ad account default

Use the selected ad account default when one selected account should use a different Creative enhancements setup than the organization-wide default.

1. Open Settings

Go to Settings in the left navigation bar.

2. Select the ad account

In the left navigation bar, find the section where ad accounts are selected. Choose the ad account you want to adjust instead of Default settings.

Ad account selector in Settings

3. Find Creative enhancements

Scroll to the bottom of the page and find Creative enhancements.

Creative enhancements section in Settings

4. Set the selected ad account default

Change the Creative enhancements settings, then save. When saved here, the selected ad account default applies only to that account and overrides the organization-wide default for that account.

Batch-level adjustment

Use the batch-level override when only the batch you are creating should use a different Creative enhancements setup.

1. Go to Launch

Go to Launch.

2. Open Additional settings

While creating a batch, open Additional settings.

3. Change Creative enhancements for the batch

Change the Creative enhancements settings for that batch.

Changing Creative enhancements at batch level does not change the saved organization-wide or selected ad account defaults. It only changes the batch being created at that moment.

Video Guide

Common use cases