Ads not visible after launch

Use Meta Ads Manager's ad set view to refresh launched ads that are not visible immediately after a successful Adtool launch.

Use this guide when a batch launched successfully in Adtool but the ads do not appear right away in Meta Ads Manager. This is usually a Meta Ads Manager cache or visibility issue, not a failed launch.

A successful Adtool launch can take a moment to appear in Meta Ads Manager, so do not relaunch only because Meta has not refreshed yet, since that can create duplicate ads.

Open the launched ads from Adtool

  1. Go to the batch history overview in Adtool.

  2. Click Open Ads on the successfully launched batch.

    Adtool batch history with the Open Ads button for a launched batch

Refresh the view in Meta Ads Manager

  1. In Meta Ads Manager, switch to the Ad sets view.

  2. Find the ad set that contains the ads from your launch.

    Meta Ads Manager showing the Ad sets view when launched ads are not visible

  3. Open or edit the relevant ad set.

    Meta Ads Manager with the Edit option for the relevant ad set

Check the ads again

After opening the ad set, return to the ads overview in Meta Ads Manager. The ads usually appear after Meta refreshes the view.

Meta Ads Manager ad set editor showing the launched ads after the view refreshes

If the ads are still missing

  1. Confirm Meta Ads Manager is using the same ad account as the Adtool launch.

  2. Check campaign, ad set, status, and date filters in Meta Ads Manager.

  3. Wait briefly, then refresh Meta Ads Manager again.

If you still have issues after following this guide, contact support and include:

  • The batch name and launch time

  • The ad account used for the launch

  • The campaign and ad set where you expected the ads to appear

  • Any active filters in Meta Ads Manager