Catalog ads
Launch Meta catalog ads that show products from your catalog as carousel cards.
Use a catalog ad when the ad should show products from your Meta catalog instead of a creative you uploaded. Each card in the carousel shows one product from the product set you pick, with its image, name and price. Catalog ads are in beta.
Step-by-step guide
Go to Launch and click + Ads
Pick an ad set in a Sales campaign first. Then click + Ads next to Select Creatives and pick Catalog ad. Adtool adds the catalog ad to your batch and turns on Edit individually, so the ad gets its own card.
Pick the catalog and the product set
On the ad card, pick the Catalog and then the Product set. The Catalog field only shows when the campaign does not use a catalog already. The preview then shows the products from the product set.
Add product info to the texts
The headline and description start with Product name and Current price. To add other product details, click + Product info next to Primary Text, Headline or Description and pick a field, such as Brand or Price. Meta fills in the value for each product.
Catalog ads work in Sales campaigns. You cannot combine them with Language ads or Partnership Ads. If Catalog ad is greyed out in the + Ads menu, the menu shows the reason.
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