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Use organic posts when you want to launch existing social posts as ads from Adtool. After you select the organic posts, they are added to the launch batch so you can review the batch, add manually created ads if needed, and launch through the selected ad account structure.

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When to use organic posts

Use organic posts when you want to boost an existing post, keep the original organic creative and social post, or launch that post through the ad account structure you are already setting up in Adtool.

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What to know before selecting posts

AreaWhat it means
Organic Posts tabOrganic posts are selected from the Organic Posts tab inside Select Creatives.
FiltersYou can filter organic posts by post type, date, and page.
Page selectionThe organic posts shown depend on the page selected for the batch in Additional settings .
Adding to batchSelected organic posts are added to the batch after you click Continue.
If the page you need is not shown in the Organic Posts tab, change the page in Additional settings for the batch. Organic posts from that page will then be shown when you select creatives.

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Step-by-step guide

1

Open Launch and select creatives

Go to Launch in the left navigation, then click Select Creatives to open the creative selection view for the batch.
Launch page with the option to select creatives for a new batch
2

Select organic posts

Open the Organic Posts tab. Use the filters if needed, select the organic posts you want to launch as ads, then click Continue. The selected organic posts are added to the launch batch.
Select Organic
You can filter organic posts by post type, date, and page. If the page you need is not shown, change the page in the batch Additional settings so posts from that page are shown.
3

Review and launch the batch

From the batch, you can add manually created ads, adjust the batch, and launch the ads when everything is ready.
Launch Organic

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Video guide