> ## Documentation Index
> Fetch the complete documentation index at: https://help.adtool.io/llms.txt
> Use this file to discover all available pages before exploring further.
# How to launch organic posts as ads
> Select organic posts from the Organic Posts tab and add them to a launch batch so they can be launched as ads inside the chosen ad account structure.
Use organic posts when you want to launch existing social posts as ads from Adtool. After you select the organic posts, they are added to the launch batch so you can review the batch, add manually created ads if needed, and launch through the selected ad account structure.
## When to use organic posts
Use organic posts when you want to boost an existing post, keep the original organic creative and social post, or launch that post through the ad account structure you are already setting up in Adtool.
## What to know before selecting posts
| **Area** | **What it means** |
| ----------------- | -------------------------------------------------------------------------------------------- |
| Organic Posts tab | Organic posts are selected from the `Organic Posts` tab inside `Select Creatives`. |
| Filters | You can filter organic posts by post type, date, and page. |
| Page selection | The organic posts shown depend on the page selected for the batch in `Additional settings` . |
| Adding to batch | Selected organic posts are added to the batch after you click `Continue`. |
If the page you need is not shown in the Organic Posts tab, change the page in `Additional settings` for the batch. Organic posts from that page will then be shown when you select creatives.
## Step-by-step guide
Go to `Launch` in the left navigation, then click `Select Creatives` to open the creative selection view for the batch.
Open the `Organic Posts` tab. Use the filters if needed, select the organic posts you want to launch as ads, then click `Continue`. The selected organic posts are added to the launch batch.
You can filter organic posts by post type, date, and page. If the page you need is not shown, change the page in the batch `Additional settings` so posts from that page are shown.
From the batch, you can add manually created ads, adjust the batch, and launch the ads when everything is ready.
## Video guide